Friday, March 11, 2011

E-Fairness?

In the past, Amazon.com and affiliates have enjoyed the benefits of operating tax-free—but this may no longer be the case. In the last several weeks, several state legislatures have adopted laws requiring online businesses to charge consumers state tax on products sold. This act is intended to level the playing field between physical businesses and online businesses.

The legislation has been recently passed in Arkansas, Rhode Island and North Carolina. Illinois was the fourth state to adopt the law and it is currently being debated in Vermont and California.

An March 10 article in BusinessWeek explains:


The bill would require out-of-state online retailers to collect Arkansas sales taxes if their annual sales in the state exceed $10,000. The measure would apply to retailers that have online affiliates in Arkansas, who directly or indirectly refer customers for a commission or some other consideration.
(online affiliates are blogs or websites that advertise an online business and get paid when people click on the ads)

As it currently is, physical stores (even ones that also sell items online) are required to charge taxes, but online-only businesses use a loophole to avoid collecting taxes for the state—resulting in a price difference that favors online retailers.

ABC News reported on March 11 that supporters of the bill claim that “being able to avoid charging the sales tax also gives online retailers an unfair competitive edge over the traditional businesses that keep…downtowns vibrant.”

This law is being called the “E-Fairness Act” because it will make it fair between small local businesses and online businesses in terms of tax they have to collect for the state. Stephen Di Benedetto’s article in The Chicago Sun Times on March 9 explains it’s instrumental in protecting and creating jobs. The Chicago Sun also reported that “The Illinois Department of Revenue estimates the tax could generate as much as $170 million annually for the state.”

Amazon.com affiliates are one of the largest groups affected by this legislation—and Amazon isn’t happy about it. On March 11, The Seattle Times reported about the legislation stated that “Amazon called the law unconstitutional and counterproductive.” The article continues to explainthat a 1992 Supreme Court decision currently prevents a state from “requiring Internet retailers to charge sales tax on its behalf unless they have a physical presence there.”

In response to the law passed in Illinois this week, Amazon actually is planning to end work with Illinois affiliates by April 15, it has already cut ties in Rhode Island and North Carolina and threatens to do so in other states that adopt the law.

This legislation, as well as Amazon’s actions, will affect the 9,000 online affiliates in Illinois alone. Many of these affiliates will lose money because of the law—or move to another state. There is a possibility that the Amazon.com affiliates may began working with other companies like Sears, Wal-Mart, or Barnes & Noble.

It’s yet to see how it may affect online businesses in these states in the long term, and how it will affect how people conduct online business in the future.

Friday, March 4, 2011

Time to Pay Up!

When it comes down to it, there’s one thing that all businesses have in common—they make money. So, how does someone get paid for the products they sell online? Is it difficult, expensive, and confusing to manage online payments? I’ve got good news for you! It’s simpler than you probably think!

Most websites, whether you’re setting up your own or selling products through an online marketplace, will use an outside website to handle transactions. The primary reason for this is security. The secondary reason is that it’s much simpler to let people who know how to handle transactions to do their job! PayPal is one of the most widely used payment platforms and adding a PayPal button to a website is a relatively easy process.

In a February 25 article in the New York Times, Riva Richmond reported last week that Internet fraud declined 10% in 2010. According to her article, Internet users are more aware than ever about fraud that may exist online. It’s even more important that you as a business person are aware of security issues surrounding online transactions.

Richmond also reported that “financial institutions and payment processors have gotten more aggressive in their use of antifraud technologies.” This is good news for online business owners who rely on these secure services to guarantee safe transactions for their customers.

There are countless online payment systems in existence, but one of the most well known is PayPal. On February 10, the New York Times published an article about a successful partnership PayPal has made with Ebay which has helped PayPal become widely used by small and large businesses alike. PayPal is especially attractive because it accepts all major credit cards and doesn’t charge any setup or monthly fees.

How PayPal works is quite simple; from my experience, these are the basic steps involved in a PayPal transaction:
1. Customers select the items they wish to buy on the seller’s website and click the checkout button
2. Customers are prompted to sign in to PayPal or to enter their payment information if they do not have a PayPal account
3. PayPal makes the transaction without either party having access to the other’s financial information
4. Both the customer and the buyer receive receipts from the transaction

If you are selling products through an online marketplace, they will probably provide you with a payment system to use; it could be PayPal or any one of the numerous other online payment systems that function in a similar manner.

If you are hosting your own website, adding a PayPal button to your page is simple. PayPal walks you through a form where you can enter information such as the type of button you need, your payment preferences, product cost, and other special feature. After you submit the form, PayPal generates the HTML for you to copy and paste into your own webpage’s code. That’s all there is to it!

Check out this video to learn more about setting up PayPal for your website, as well as the additional features that PayPal offers.

Multimedia Sources:
Secure HTTPS Image: Making Payments Online
Paypal Image: Business Pundit
PayPal Video: YouTube